What It Takes to Be Successful in a Brick-and-Mortar Business
With the rise of online businesses, opening a brick-and-mortar business may seem intimidating. Entrepreneurs are being bombarded with messaging that online businesses are the only way to achieve success.
However, the reality is quite the opposite. While the retail industry is changing, brick-and-mortar businesses remain a stable part of the economy, providing distinct advantages that online businesses cannot replicate.
There are countless opportunities to succeed in the world of physical retail. Explore the current market, types of businesses, and the pros and cons you’ll need to consider.

The Current Market for Brick-and-Mortar Businesses
Even with the rise of online shopping, brick-and-mortar businesses are still going strong. In 2022, U.S. retailers opened twice as many stores as they closed. With over 1 million retail businesses in the U.S. by the end of 2023, the physical retail market is still booming, and new businesses continue to thrive.
While it may seem like online shopping is taking over, the truth is there’s still a huge demand for in-person shopping experiences. About 72% of people still visit physical locations every week! If you’re thinking about opening a brick-and-mortar business, now is still a great time to take the leap.
Types of Brick-and-Mortar Businesses
Finding the right business opportunity for you is the first step to achieving success. From traditional stores to more modern setups like a kiosk franchise, there’s something for every entrepreneur. Franchise models offer flexibility, allowing business owners to choose setups that fit their goals and budgets. Explore three common types of brick-and-mortar businesses.
Convenience Stores
These stores are classic, and they’re not going anywhere. People stop by convenience stores for those last-minute items or snacks they need on the go, making them a steady source of revenue. Since most sales come from impulse buys, they’re not going to lose out to online shopping anytime soon.
Grocery Stores
While online grocery shopping is growing, there’s still a huge demand for in-person grocery stores. People want to see and touch their food before buying, especially when it comes to fresh produce. Plus, they can take everything home immediately—no waiting for delivery. Find out if a grocery store franchise is right for you!
Specialty Stores
These stores fill a very specific need, like hardware stores or bookstores. They face some online competition, but they still thrive because people value personal expertise and the ability to ask questions before buying. Plus, it’s hard to beat the in-person shopping experience for certain things. Owning a specialty door can also be a perfect career after retail management.
The Pros and Cons of Brick-and-Mortar Business
Before opening a brick-and-mortar business, you should weigh the pros and cons. While there’s plenty to love about owning a physical store, there are also challenges to consider.
The Pros:
● Personal Connection: You get to connect with customers face-to-face. People appreciate being able to ask questions, get recommendations, and talk to someone who knows the products well.
● Instant Gratification: When customers shop in-store, they get their products immediately—no waiting for delivery. This is especially important because certain items are needed right away, like groceries or last-minute gifts.
● Unique Experiences: Some products and services are just better suited to in-person shopping. With specialty stores, business owners can incorporate classes or community events to attract new business and engage with regulars. At The Spice & Tea Exchange, our staff is trained in all things spices and teas, providing expert a Brick-and-mortar business: device to home cooks or health-conscious customers.

The Cons:
● Higher Overhead Costs: Rent, utilities, and maintenance can add up quickly and are a big factor to consider when opening a physical location.
● Staffing Costs: You’ll need employees to help run the store, and that comes with payroll, training, and HR expenses.
● Limited Reach: Unlike e-commerce businesses that can sell globally, brick-and-mortar stores are more limited to local customers. Your success depends largely on your location and the foot traffic in the area.
By understanding both sides of owning a brick-and-mortar business, you can better prepare for what’s ahead. Franchising is a great way to achieve your dream with an established brand and minimize the risks.
Staying Competitive Against Mobile and Online Models
It’s no secret that mobile businesses have been gaining traction. These models offer flexibility, lower overhead, and the ability to reach customers quickly, especially in high-traffic areas.

Kiosk Franchises
Kiosks are small, flexible, and often located in places like malls or airports. They’re relatively low-cost and easy to set up compared to a full store. The downside? Kiosks usually don’t offer the same customer experience as a larger store. While they’re great for impulse buys, they often have limited inventory. Plus, they’re often competing for attention in busy, crowded spaces.
Drive-Thru Franchises
Fast food and quick-service restaurants with a drive-thru are popular for people who want to grab something on the go. This model is convenient and efficient, but it doesn’t necessarily provide the same level of personalized service that a full brick-and-mortar store can. Plus, it’s a highly competitive space, with many drive-thru locations vying for the same customers in busy areas.
Airport Franchises
Airports have their own unique set of challenges and opportunities. Franchises in airports enjoy high foot traffic, but they also deal with higher rent and competition. Many airport franchises are smaller and focused on convenience or quick meals, so they don’t always offer the same shopping experience you’d get at a larger store.
How To Succeed with Brick-and-Mortar Businesses
While these mobile and kiosk models may seem like the future, they’re not the only option for success. Entrepreneurs are adapting their practices to thrive alongside digital businesses. Discover how brick-and-mortar businesses can stay relevant in today’s world.
1. Merge Online and In-Store Shopping: A lot of successful businesses are blending the online and in-store experience. Offering online ordering for in-store pickup, for example, helps bridge the gap between the two worlds. It gives customers the convenience of shopping online but still lets them interact with your store in person.
2. Focus on Customer Experience: One of the big advantages brick-and-mortar stores have over e-commerce is the personal experience. By providing excellent customer service, hosting events, or offering in-store exclusives, you can create a memorable experience that keeps people coming back.
3. Embrace Technology: You don’t have to be an online-only retailer to take advantage of technology. Implementing tools like mobile apps, loyalty programs, or interactive displays can enhance the in-store experience and make it more modern.
4. Offer Something Unique: While e-commerce businesses may have a wider selection, brick-and-mortar stores can still stand out by offering exclusive products or services that customers can’t get online.
5. Keep Up with Consumer Trends: Stay informed about changes in consumer behavior and adjust your strategy accordingly. For example, offering more eco-friendly products or creating a sustainable shopping experience can appeal to today’s environmentally conscious shoppers.
It’s clear that brick-and-mortar businesses can still thrive today. By blending online convenience with the personal touch of in-store service, you’ll be well on your way to success!

Getting Started with The Spice & Tea Exchange
The idea that brick-and-mortar businesses are doomed to fail is simply not true. People may be shopping online more, but they’re not abandoning in-person shopping anytime soon. With the right strategy, location, and commitment, owning a brick-and-mortar franchise like The Spice & Tea Exchange can be profitable and rewarding.
Our proven business model is ideal for entrepreneurs looking for brick-and-mortar opportunities with less risk than an independent store. We also offer franchise site selection to help owners find the right location for their business. Our team will work with you and a local real estate agency, combining our business insights and an expert’s perspective of the area.
If you're ready to take the leap and start your own brick-and-mortar business, request franchise information about The Spice & Tea Exchange! Learn more about franchise opportunities and start building your future today!